I had the rare privilege to have been part of a panel arranged by the Edelman PR firm at the famous South By Southwest conference in Austin Texas a few weeks ago. My sister Katrine, who lives in Austin and has attended SXSW many times, continued to correct me each time I mentioned SXSW. She insisted that only “newbies” say South by Southwest. Everyone else calls it “South By.” Ok…so I was a newbie. Perhaps I will get the lingo right next year. Continue reading
Happy New Year to everyone!
While I had planned this New Year’s Day post to be my answer to the often debated 2012 question “Should our industry get rid of the word spa?” that will have to wait until my next post. I feel compelled to share the December 28th NY Time’s Article called Destination: Wellness written by Jesse McKinley as well as my response to the piece. First…check out his lengthy article that was, I am afraid, not very flattering to our spa and wellness industry. (Check out the comments also.) Continue reading
The Coaching Trend was one we predicted for our top 10 spa trend list for 2012 and indeed it turned out to be a big one. In fact, I just received an email from my colleague Kathryn Stolle referencing that trend and I thought you might enjoy some of what she said. Here is her introduction (you can read the rest in the comment after this blog post): “Ideas can be life changing – we all know that. But sometimes an idea or concept can have a profound impact on not just a single life, but in a chain reaction, on a number of lives. A year ago, Susie Ellis’ 2012 Spa Trends introduced a concept/trend that would change my life forever: wellness coaching.” So if I was to grade us on how we did on this trend prediction….I will take a modest A.“Health coaching,” “wellness coaching,” even “eyebrow coaching” — coaching is a concept gathering steam at spas, with new approaches ranging from the very serious…to the simply engaging and fun. Continue reading
In preparation for the upcoming Global Spa and Wellness Summit (GSWS), which will take place in less than 45 days in Aspen, Colorado, registered delegates are asked to submit short briefing papers on exactly that topic. Each two-page briefing answers five questions and is aggregated into a printed report that each delegate receives at the Summit. (Each briefing can be viewed on the GSWS website beginning in June.) Continue reading