We received a call at the beginning of the fall semester from several Cornell students who are in Professor Mary Tabacchi’s Spa Management class requesting our help for a class project.
They have designed two short surveys – one for spa managers and one for spa consumers – and asked us to help distribute them so that they can get as many responses as possible. For those of you who don’t know, Cornell has one of the most prestigious hospitality programs in the world. The university was also the first to offer spa management classes. Many graduates are now in top spa positions all over the world. Please take a few minutes to complete this survey for the students.
If you are a spa industry manager or owner, please take this survey.
If you are a spa consumer, please take this survey.
Yesterday I was up at The Sagamore in northern New York to attend the first meeting of the recently formed New York Spa Association (NYSPA), a new organization whose mission includes revitalizing the historically rich spa industry in the state of New York. Professor Mary Tabacchi, from Cornell University’s School of Hotel Administration, the major organizer of the event, pulled in a stellar group of spa professionals from around the world.
Former Lieutenant Governor, The State of New York Hon. Mary Anne Krupsak is the chairman of NYSPA. She made some interesting points in her talk when she compared New York’s recent revitalization efforts for the wine industry (which have been incredibly successful!) to the opportunities she sees for revitalizing the spa industry.
After all, New York State has a rich history of spa because of its amazing natural mineral springs, which are still in existence today. Modern facilities and appropriate marketing efforts to promote spa visitation, not to mention a “spa trail” where visitors can enjoy a variety of spas, attract visitors from all over the world to enjoy the beauty of the area and the many wellness opportunities offered by the setting and its natural resources. And as the Hon. Mary Anne Krupsak pointed out, the wine initiatives had nay-sayers who were concerned about the negative effects of wine, but the spa industry would likely enjoy wholehearted support for all the myriad health benefits it promotes. An exciting direction.
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