Tag Archives: Sleep

A Helpful Explanation of the 2007 ISPA Spa Industry Study in Regards to “Male Visits on Average” and the “Number of Men going to Spas”

A Helpful Explanation of the 2007 ISPA Spa Industry Study in Regards to “Male Visits on Average” and the “Number of Men going to Spas”
by Susie Ellis

Received this email from Debra Locker at ISPA today. She helped clarify the question I had in my recent blog about what “male visits on average” meant in the recently released ISPA study and how that compares to the percentage of men going to spas. She wrote such a good explanation – with a helpful example – that I thought it would be best for me to share her response with you rather than try and put it into my own words.

In my mind….the additional thing I have now learned from looking at these two different numbers is that men do not use a spa as often as women. (which intuitively makes sense) And there is probably some way to figure out what that ratio is…however I will leave that up to the researchers to figure out!

Thanks Debra.
Susie

Here is the communication:

Hello Susie – we hope you are enjoying a lovely holiday season!

Thanks for your comprehensive coverage of ISPA’s 2007 Spa Industry Study on your blog. We wanted to clarify one of the questions you raised from your posting on Nov. 23 regarding the number of male patrons and visits.

“Male visits on average” is not the same as the number of male spa-goers. ISPA measures both visits and number of male vs. female spa-goers as two different ways to look at genders and their behaviors.

-The ISPA 2007 Spa Industry Study asks industry professionals the percentage of visits received in their spa by male guests. The percentage of male visits reported in the ISPA 2007 Spa Industry Study do not equal people, though equals the number of visits male guests make to a spa.

-The ISPA 2006 Spa-goer Study, which is a survey of consumers, reported that 31% of U.S. spa-goers and 29% of Canadian spa-goers were male. These figures represent the actual number of people and not visits.

For a practical example, your husband Pete may visit a spa 10 times in a year and my husband Ron may visit twice. They’d have a combined 12 visits, but we would only count them as two males. Their combined visits (12) would be measured as a percentage in the ISPA 2007 Spa Industry Study and the actual number of men (2) would be counted in the ISPA 2006 Spa-goer Study.

I hope that helps clarify your question about the percentage of male spa-goers and their visits. Please don’t hesitate to contact me with additional questions.

Once again, thank you for your coverage of the 2007 Industry Study, as well as the recent ISPA Conference & Expo, on your blog. Best, Debra

Debra Locker Public Relations Director International SPA Association 2365 Harrodsburg Road, Suite A325 Lexington, KY 40504 P 1.859.226.4374 F 1.859.226.4445 debra.locker@ispastaff.com and http://www.experienceispa.com/
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The Spa at Bedford Springs Resort: A Romantic Spa Weekend with Massages, Facials and a Great Walnut and Ginger Scrub

logo.bedfordsprings 786043 The Spa at Bedford Springs Resort: A Romantic Spa Weekend with Massages, Facials and a Great Walnut and Ginger ScrubThe Spa at Bedford Springs Resort: A Romantic Spa Weekend with Massages, Facials, and a Great Walnut and Ginger Scrub
by Susie Ellis

I had to cancel my trip to the European Spa Summit and Beyond Beauty show held in Paris this week. Bummer, I really don’t like to be a “no show” for something I had planned. But I am also trying to be less intense about work and more flexible when it comes to family matters. Peter had a recent motorcycle “mishap” as he calls it (I call it an accident) and ended up with some injuries, I decided I didn’t want to leave him for an entire two weeks. So I will be flying to London tomorrow night for the second week of my business trip but skipping the first which he had planned to do with me.

Sooooo, instead we decided on a romantic weekend getaway (not on the motorcycle thank goodness). We chose the new Bedford Springs Resort which reopened in July after a two year refurbishment that cost around $125 million. They added a 30,000 square foot spa called Springs Eternal Spa.

It was a 5 hour drive from New York city and upon arrival we went straight to the spa for our Hydromassage appointments. Wow….I was really impressed. The facility, the tasteful decor, the treatments, the relaxation room, Veronique the spa manager (who paid attention to every detail), and especially the “baths” with fresh spring water.

And what a great idea to have a Walnut and Ginger Signature Scrub in the “experience showers” – stop1 in a 5-station bathing experience. You can use as much as you want and as you scrub your body with this great smelling product….your body becomes totally exfoliated before heading into the steam room. From there, the sequence follows with a cool rinse and a long soak in the spring water. This one brilliant idea makes the entire bathing circuit so much more valuable and makes the Bedford Springs Spa special, generous and unique. They are already sold out every weekend.

Tonight….facials.

spa.bedfordsprings 708704 The Spa at Bedford Springs Resort: A Romantic Spa Weekend with Massages, Facials and a Great Walnut and Ginger Scrub

Sleep is the new exercise at spas

sleep 777435 Sleep is the new exercise at spasYesterday I flew from New York to Palm Springs for a few days of Thanksgiving vacation. I had some time en route to catch up on reading. Mostly I read spa press releases, industry magazines, and articles people brought to my attention. My favorite from yesterday’s batch was this article from the LA Times titled, “Rest: It’s required. Adequate sleep is as crucial to a healthy life as diet and exercise, researchers are finding.” Written by Susan Brink and published last month, the article seemed appropriate for perusal on my way to a vacation. And it made me smile, since the sleep factor was one of our predicted trends for spas in 2007. Since you might be having a few days off this week (or especially if you aren’t), take a moment and read about the value of a good night’s sleep.