Powerful Spa Trio: Schweder Joins Forces with Fenard and Dusseau to Bring Spatality to the World Stage
by Susie Ellis
In the world of spa consulting, this is big news. Ingo Schweder joins Spatality. Spatality is part of Spa Strategy, a consulting firm specializing in creating spas around the world, whose portfolio of completed projects is extensive and impressive. Richard Dusseau and Elaine Fenard are the partners. The reason this is big news is because the combined talent of Ingo, Richard and Elaine is a true “wow!”
Ingo is known by most in the industry as the developer of the Mandarin Oriental spas and for blazing a trail for other hotel companies to begin taking their spas more seriously. He proved that spas do drive room night sales. Elaine was in charge of spa development for Starwood Hotels for many years which was a huge job. Richard has an extensive hospitality background and has been the genius behind the growth of his successful company, which he has now positioned as the premier spa consulting firm in the industry.
Those are the headlines…tomorrow some inside snippets…
Need Information on the latest Day Spas, Resort Spas, and Spa Events? Spa Opportunities has it!
By Susie Ellis
If you are a spa lover and enjoy the global view – as I do – the very best way to keep up with what is going on I think is through Spa Opportunities
(which is free) and Spa Business
which is a quarterly magazine.
Spa Opportunities is a bi-monthly 10 page glossy chock full of information about the latest spa openings, interesting spa statistics, lists of spa events, etc. There is also an online version but with my travel schedule I find it harder to keep up with.
The thing I really like about their publications is that it is not focused on just one country and it isn’t U.S.-centric. It talks about spas on every continent. The publishers are from the UK, and in the beginning they had a bit more UK spa information than other countries, but as they have grown so has their global perspective. I think all of us in the spa industry are fortunate to have them as a resource.
Is the U.S. Spa Industry Emerging, Growing, Maturing or Declining? Let’s Look at Day Spas, Resort Spas, Medical Spas, and more.
By Susie Ellis
The S-Curve was one concept I learned in graduate business school that has been a helpful tool since I was a student. There are lots of ways S-Curves have been explained and I think it is fun to spend a bit of time reading about them. I apply the S-Curve model to products, businesses, industries, even relationships.
The S-Curve model is particularly relevant as we discuss the spa industry today. Here is a graph from an article by Rob Millard that explains the four stages quite well: emergence, growth, maturity and decline.
If possible, take a moment to read the entire article. Tomorrow we can discuss where we think the spa industry falls on the S-curve. (Hint, it might be a good idea to segment our industry as day spas, resort spas, medical spas, spa lifestyle real estate, etc. may have different S-Curves.)
Let me know what you think – click on “Comments.”
Just arrived in Palm Desert, California, where my husband and I will spend Christmas and New Year’s. On the long flight I had a chance to get into the book my sister recommended recently, John Naisbitt‘s Mind Set!: Reset Your Thinking and See the Future. What a great way to start a vacation for someone who is thinking about future trends (at least in the spa world) for most of the year. I’m loving the book already.
“The Caribbean, the Largest Spa in the World.”
I’m in the Dominican Republic, attending the second-ever Caribbean Spa and Wellness Association conference. Above is the new slogan the Association selected, which I think is terrific! Given the bright blue water that surrounds every island and the natural relaxation that results from just being in the Caribbean, the slogan seems fitting. I spoke yesterday on the state of the spa industry in the Caribbean and have been in sessions all day today. A few days ago, I did a tour of spas here. I have learned some surprising things, which I will share later. Right now, I’m just taking a break during sessions.