Tag Archives: Emanuel Berger

A Massage and Facial at Thai Privilege Spa in New York

A Massage and Facial at Thai Privilege Spa in New York
Susie Ellis, SpaFinder Insider
thai foot ritual 739532 A Massage and Facial at Thai Privilege Spa in New YorkIt was my privilege to be invited to a spa located in the Soho area of Manhattan called Thai Privilege. I noticed it on several “top 10” lists. Since Manhattan has many hundreds of spas, making a top 10 list is a pretty big deal. (Remember there are more spas in the U.S. then there are Starbucks in the world!)

It was Friday night and I arrived after a very long and somewhat tiring week to experience a four-handed body massage and a facial. The spa was on the second floor of a building – not all that easy to find. (Now I was even more impressed that they were popular because clearly they wouldn’t get much walk in business.) The ambiance and décor was Thai. There was ginger tea and a cool face towel waiting. What followed was foot washing, a nicely synchronized massage with two very well trained therapists, and a facial with Eminence products given by an aesthetician who knew what she was doing.

Here is what I noticed as stand-out features:

The foot bath was an actual sink with plumbing rather than a bowl which seems more hygienic to me.

Massage rooms were nicely decorated – not expensive – but quite lovely. Some draped silk on the ceiling solved the usual problem of unsightly ceilings. Thai Privilege 745939 A Massage and Facial at Thai Privilege Spa in New York

Massage beds were fantastic – from Thailand – very wide, firm thick mat – no face cradle needed since there is a hole worked right into the table (see photo). For men this table must be especially comfortable. Underneath the table, below the face hole, was a lovely flower – I didn’t have to look at a floor with dust balls or see therapist’s shoes (often dirty).

Before the massage, I was given an attractive small wooden box for my jewelry. The box had a lid. Loved that! It adds an element of safety. It wouldn’t be as easy for someone to snatch my jewelry if I end up snoozing during a treatment. (I never leave my jewelry in a locker because I consider them unsafe. There are too many people who have access to the “master key” or “master combination.”)

After my service I was escorted to a large lounge chair in a kind of relaxation hallway. After more ginger tea and a few moments of relaxation one of the lovely Thai girls handed me a small leather folder with a pen – just like what I would receive at a restaurant when they present the bill. Indeed, that’s what it was – and included were three of those small manila tip envelops each labeled with the name of my therapist and my name. I kind of chuckled because I immediately realized what a good idea this was. It totally took care of the often awkward moment at the front desk when you aren’t sure what to do about tipping. An “assumptive close” perhaps, but effective!

It seems that Thai Privilege was started in Bangkok by Mrs. Surangrat Chirathivat, a nurse. There are now a half dozen locations including Bangkok, Phuket, Shanghai, New York and several places in the Middle East with franchises available. The concept seems to include creating a totally Thai experience – every single thing in the spa is from Thailand -and the staff is all Thai. I would say it works. The Thai people are known for their charm, hospitality and respect so a treatment here did feel like what I have experienced in Thailand.

As I left, I wondered why the name of the spa included the word “privilege” which actually seemed a bit odd to me. Initially I thought it probably meant that I was going to get the privilege of a Thai massage. However now I suspect it is something a bit different. I felt it was more about the staff feeling privileged to provide their superior service and perform their art. Or, perhaps it is both.
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A 4th of July Kick Start

zuckerman 790853 A 4th of July Kick StartPeter and I are at Canyon Ranch in the Berkshires. This is the second year in a row we decided to spend 4th of July here and I am once again glad we did. There’s nothing like the great food, exercise and education here that gets me motivated to make some changes for the better in regards to my health. And all the green trees everywhere make me feel that I am getting more and better oxygen than I do in Manhattan.

On the first day here Peter ran into Mel Zuckerman in the gym. On the second day Mel was there again working out. That is really telling. Mel and his wife Enid founded Canyon Ranch in Tucson in 1979. I believe he is over 80 now. Seeing him still so committed to exercise and a healthy lifestyle is a great inspiration to all the staff and guests here. Deborah Szekely (Golden Door and Rancho La Puerta founder) is also over 80 – in fact she just turned 85. Both of these icons in the spa industry have been practicing what they preach. Lucky for us, we get to see by their example how these principles really work.

Thoughts on this Spa Industry Trademark Lawsuit

This article caught my eye this morning, “Swiss Spa Files Suit Against Ritz-Carlton for Trademark Violations.” It is one of the issues I brought up during my presentation at the Monaco Spa Conference in January when I was asked to give a list of suggestions for the spa industry going forward. My #6 suggestion was:

“Let’s respect each other’s intellectual property; patents, trademarks, and copyrights.”

Having not studied the specifics of the La Prairie and Ritz-Carlton case, I have no idea whether the lawsuit has merit. I suppose the courts will decide. However, it does strike me that as our industry grows, violations of intellectual property are likely to increase. Some of it is innocent (in fact much of it is) but I think we have an obligation to be very careful about using names, titles, and terminology which has proprietary value. And when we have done so inadvertently, make a quick change. That is the right thing to do.

I remember in the early 90’s when Deborah Szekely tried to stop the Golden Door name from being used by someone in Australia who was opening a new spa – unfortunately she was not successful. Now there is an entire chain of Golden Door spas in Australia – all resembling the original Golden Door which Deborah and her late husband, Edmond, opened in Escondido, California in 1959. The Szekely’s had invested everything they had to create what became one of the most celebrated spas in the world. They had earned millions of dollars in media exposure through decades of hard work and sacrifice. Now that was going to be leveraged (and still is) by another company which simply decided to take the name for their venture. They even used a logo and font for their Golden Door name which was very close to the one used by the Golden Door in the U.S. at the time.

I think this was unfair.

Even if using someone else’s name is “legal” because of international gaps in the system, it creates ill-will within our industry and is costly in the long run. Precious resources that could be invested in improving health and well-being are, instead, diverted to legal fees for both parties. And now the very claim that Deborah Szekely made all those years ago – that the consumer will be confused – has indeed happened. When I travel throughout Asia and mention that I worked with the Golden Door, most people assume it is the Golden Door in Australia.

It may be too late to change that situation, but it is my hope that our industry will be conscientious about this issue going forward and retain the spirit of the law – even if the letter of the law would allow otherwise.

At Spa Finder we have successfully worked with many who inadvertently used the Spa Finder name inappropriately. Thankfully, in virtually every instance we were able to reach an amicable resolution before needing to take legal action. We have even become friends with some as we worked together and found synergies.

I’m kind of a stickler about this issue (as you can probably tell) and so I have made it a point to make sure that at Spa Finder we don’t tread on other’s trademarks. One example is the term medi-spa which I learned many years ago is a registered trademark owned by Dr. Bruce Katz, a well known medical doctor here in New York. We do not use that term without crediting him.

I don’t know the specifics behind the La Prairie and Ritz Carlton dispute. For all I know it might be tied to the issue that the Swiss Clinique La Prairie and the skin care company La Prairie have been separate companies for quite a while now (something which has been confusing to me all along). However, it is my hope that they resolve the issue quickly and in good faith.