Dinner with Ian Brewis, head of the Chi Spas from the Hong Kong-based Shangri La group, is always a lot of fun because Ian is a lot of fun. (Good thing too, since I surprised him in Shanghai by using the Shangri La website as an example during my speech on spa website design. The conference was held at the Shanghai Shangri La and it seemed fitting to use them as an example, so I showed a photo of their website every few years from inception. Hint, you can go to a website called http://www.waybackmachine.org/ and do this for almost any website.)
Well, sounds like I missed a great party! I hate when that happens, but you just can’t avoid it sometimes. The new Townhouse Spa had a splashy opening party last night, and since I wasn’t able to attend, I asked Nikita (our director of research) and Jasmine (our day and medical spa account manager) to attend and give me a rundown today. In the photo on the left, you’ll see Jasmine (left) and Nikita (right) with spa owner Jamie Ahn. Here’s what Jasmine and Nikita had to say:
“Getting in past the crowded velvet rope last night immediately by waving the SpaFinder card was the highlight of my year. It was jam-packed all over the place and a ton of press there! Tons of mini-treatments were happening (massages, facials, nails, chair massage, etc.), and there were long lines for them.
I was impressed with the wide array of services and huge amount of space. It was a slightly smaller version of what Avon Spa was. I love how the men’s and women’s are on different floors. I loved the couples’ room with a fireplace and its own shower – very private and cozy. Also, they have an Oceana Machine, which is pretty cool!”
“Townhouse is the second spa opened by Jamie Ahn who also owns the Acqua Beauty Bar at
I was very impressed by the fact that there were bathrooms on every floor. Many times spas have bathrooms only at a single level, which means guests have to walk up or down midway through their spa experience.
One facet that could have been improved upon was the interiors of the treatment rooms — somehow they appeared stark and bare.
Townhouse is definitely targeting the affluent segment and positioning itself as a luxury lifestyle provider.”
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