SpaFinder’s Ice Cream Social Networking Social Really Connected with Our Spa Friendsby Susie Ellis, SpaFinder Insider
I love it when events really work. And last night’s Ice Cream Social Networking Social here at the SpaFinder offices was one of those that I think hit the right tone. We always host a get-together the night before ISPA’s New York media event, since so many from the spa industry are in town.
Each year we do something different to keep things fresh and focused on what’s cutting edge. This year we felt that social media was a big part of the buzz and also that everyone was ready for a bit of lighthearted fun. So we put the two together and did an Ice Cream Social with social networking component. Our guests had the opportunity to have a quick personal intro to Facebook, Twitter, YouTube and SpaBooker. Some people signed up and sent their first tweet, others had fun viewing themselves on YouTube since we took a quick video of them with a FlipVideo when they entered the party, etc.
There were chocolate martinis, ice cream cones, M&M;’s… well, you get the picture. And yes, there were a few healthy choices if you wanted to stick with carob covered pretzels and fresh strawberry popsicles. (I did not.)
What I learned from the evening (other than it was fun to mix the socials) is that everyone is either talking about social media, experimenting with certain sites, or trying to get a balance between being overwhelmed and sitting on the sidelines. Seems like finding time to learn and keep up a social media site is a shared challenge for all of us, and no one out there (and I do mean no one anywhere) is really an expert all the way around. Learning from each other is probably the way to go – and with a chocolate martini in hand, well, it’s a little less frustrating and a bit more fun.