It’s always a highlight for me to be able to post our SpaFinder Top 10 Spa Trends Forecast for the New Year. The reason? It’s a lengthy research process (I work on it all year) and a somewhat tedious writing project (fortunately I have some help) because we have to be very exact. So finishing it always gives me a chance to breath a sigh of relief. Whew.
This year’s full report ended up to be 10 pages long - a record. I have to thank Beth McGroarty for helping me put it all together. Beth is a tireless researcher who lives and breathes these trends as much as I do. She is also a good writer polishing up the wording so I end up sounding smarter than I am. (It’s a real blessing to have someone who has completed her studies toward a PhD at Stanford to work with!)
While we have recently issued a short press release version of the trends to newspapers, magazines and other media, the full report is something that not many people know about. It is really only for those ‘”industry insiders” who are into spa trends as much as we are.
It’s also fun for me (and I think others) to get your input, feedback, and suggestions – as well as your thoughts on trends that you are seeing so please do comment when you get a chance.
Finally, for those who might be a tad busy right now with holiday preparations and won’t have time to look over the report until later, here is my attempt at putting all of the trends into a tweet where I am limited to 140 characters so you can get a taste of things to come!