Spas and Sleep Health: A Sizzling Hot Topic in Spas and Beyond
by Susie Ellis
You know that something is a “hot” topic when it comes to you from many different angles at around the same time. Here are three things that came across my desk in the past 48 hours:
It isn’t every day that my People Magazine reading alerts me to a book that is useful for my work. However, when I saw this positive mention for Gayle Greene’s new book, Insomniac, and a mention that it is the last book you ever need to read about sleep, I went right to my computer and ordered it.
2. This morning, I received a press release with this headline: “NEW YORK STATE HOTELS AND INNS HELP GUESTS GET A RESTFUL NIGHT DURING NATIONAL BETTER SLEEP MONTH.” It seems there are a variety of hotels offering packages and products to guests in May for Better Sleep Month. These are “designed to celebrate the healthy quality of life difference that only a good night’s sleep can provide.”
3. Also this morning I received an urgent message from Cassandra at our SpaFinder Europe office stating that one of the big papers is doing a story on sleep health and wants me to comment. Their questions included: Is sleep really ‘the new wellness frontier’? Why are spas suddenly taking sleep so seriously? Which spas in the UK do you recommend for Insomniacs?
Even though we at SpaFinder predicted sleep health as a top spa trend for 2007 and again in 2008 as it relates to weight loss, I wasn’t prepared for such a groundswell of interest. The more I learn, the more I am convinced that this pillar of health will become of even greater importance and interest to all of us in the future. Researchers are just beginning to understand this part of our lives in which we spend almost 1/3 of our time.
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