So today I did a quick tour of a handful of other spas in the area to see if I could sniff out any LA-specific trends. Kinara which we had written about in LSF Magazine last year, the new GP Deva on Rodeo Drive and the still in-construction Dr. Obagi business, also in downtown Beverly Hills. The afternoon I spent at the Resort and Medical Spa Conference at the LA Convention Center, where I met quite a few day spa owners and many who are in various stages of opening medical spas. I think I am ready for our press breakfast Sunday morning. In fact, I’m seeing one trend in particular quite clearly now. More to come later!

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