Advice from Seasoned Spa Consultants
- Resort-Based “Hybrid” Spa: Diversify by welcoming resort and day guests, and club members
- Spas are a Business: Expect and plan for profits
- Lifestyle, Workstyle and Medical Real Estate: People want to really “live the spa life”
- Spas are Places of Celebration and Connection: Include spaces for these elements
- Spa Spot Specialty Areas: Think about creating a “spa on the spot”
- Spa Anywhere/Everywhere: Add spa-like touches to guest rooms, lobby, pool area, etc.
- Spa Playgrounds: Go beyond steam, sauna, and whirlpool. Provide interactive elements
- Spas Need to Offer Service and Not Just Services: Think “Experience makers” and “memory makers” versus order taking
- Spas Will Go Mainstream: More affordable, more accessible and gender-friendly
- Male-Friendly Spas: Change the things that make your spa seem less female-oriented
- Wellness and Completeness: Add education and personal enrichment opportunities
- Spas Need to be Experience-Driven: Customize and personalize spa treatments to touch all five senses
- Customize & Personalize: (obvious)
- Green is Good: Guests want this but don’t inconvenience them
- Minimize Stress…Keep Things Simple: Shorten menus, be careful about up-charging
- Welcome the “Spa Virgin”: Help people overcome unknowns like nudity, tipping and guilt
- Spas as Theater: Think as if you were producing a play
- Design for a Profitable Experience: Have flexible treatment rooms and a good flow
Today I feel inspired by #15. Minimize Stress…Keep Things Simple. Not only is this a good idea in spa menus, but in many other aspects of life.
Hmmm, am thinking a simple baked potato with some toppings tonight for dinner.
If you wish to be put on a list that automatically sends my blog posts to your email, just let firstname.lastname@example.org know and she will add you to that list. Thanks so much!