In 2011, SpaFinder named “The Science of Spa” a top trend, forecasting a new era where more questions about the proven, medical effectiveness of spa therapies would get asked, leading to new visibility for the growing archive of clinical evidence that exists for approaches like massage, meditation or acupuncture. Continue reading
2012 Spa Trends Revisited: Wellness and Beauty Coaching (gets an “A”)
The Coaching Trend was one we predicted for our top 10 spa trend list for 2012 and indeed it turned out to be a big one. In fact, I just received an email from my colleague Kathryn Stolle referencing that trend and I thought you might enjoy some of what she said. Here is her introduction (you can read the rest in the comment after this blog post): “Ideas can be life changing – we all know that. But sometimes an idea or concept can have a profound impact on not just a single life, but in a chain reaction, on a number of lives. A year ago, Susie Ellis’ 2012 Spa Trends introduced a concept/trend that would change my life forever: wellness coaching.” So if I was to grade us on how we did on this trend prediction….I will take a modest A.“Health coaching,” “wellness coaching,” even “eyebrow coaching” — coaching is a concept gathering steam at spas, with new approaches ranging from the very serious…to the simply engaging and fun. Continue reading
2012 TREND PREDICTIONS RE-VISITED: Spas Become a Family Affair (Highest Grade A+)
It’s that time of year when I am busy writing up my trend predictions for the New Year. But before I announce them (the week of November 26th) I always like to do a quick review of the past year’s predictions and give ourselves a grade (A, B, C, etc.) as to how we did. This year I decided to try something different. I am going to review them in order of which ones I think ended up resonating the most with consumers, the media, and the industry and end with the trend I think we may have missed on a bit. So here is the first one where we hit it out of the ballpark – we get an A+ for predicting that “Spas Become a Family Affair” would be huge. Continue reading
In Florida Accepting the ISPA Visionary Award
Am currently attending the ISPA conference in Orlando, Florida. It was an honor to be named their 2012 Visionary Award recipient. While I didn’t have a lot of time to prepare remarks since my trip to India ended on Saturday and ISPA began on Sunday, I did jot down some thoughts and shared them with the audience. It was my first time using a teleprompter (thumbs up on that) and in order to do so I had to write out my remarks. So thought I would share them with you – plus a photo snapped by Sallie Fraenkel right afterward. Here then were my words…. Continue reading
Do you think that spas are good places to help spark people’s creativity?
Hi Everyone,
Am sharing with you this Weekender that was sent out a while back. It is about the book, Imagine, that seemed a perfect fit with our focus on Innovation through Imagination. Indeed it was. Sadly however, the author, Jonah Lehrer, was discovered to have been guilty of plagiarism and attributing quotations inappropriately. He ended up resigning from his position at the New Yorker and then subsequently was terminated at Wired.com. I had even met him at the Aspen Ideas fest having attended his talk on the subject of creativity. Continue reading