I have been spending the past few days doing something I absolutely love – restructuring the brand overviews on Spafinder.com. I know that others think I am a bit crazy for getting so much enjoyment out of this project, but figuring out the best way to represent spa brands is something I find genuinely exciting. It might be because I spent so much time with the Golden Door brand, The Greenhouse brand, and now with the Spa Finder brand that I understand how important the history of a brand is, including who birthed it, how the name came about, what the logo means, what the brand stands for, what makes the brand different from all the others, where the company is going, etc. This just makes my toes tap!

So here are some of the logos of the companies I am working on currently. In some upcoming blogs I will share with you what these logos mean and how they came about.


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