In 2011, SpaFinder named “The Science of Spa” a top trend, forecasting a new era where more questions about the proven, medical effectiveness of spa therapies would get asked, leading to new visibility for the growing archive of clinical evidence that exists for approaches like massage, meditation or acupuncture. Continue reading
Category Archives: Trends
2012 Spa Trends Revisited: Wellness and Beauty Coaching (gets an “A”)
The Coaching Trend was one we predicted for our top 10 spa trend list for 2012 and indeed it turned out to be a big one. In fact, I just received an email from my colleague Kathryn Stolle referencing that trend and I thought you might enjoy some of what she said. Here is her introduction (you can read the rest in the comment after this blog post): “Ideas can be life changing – we all know that. But sometimes an idea or concept can have a profound impact on not just a single life, but in a chain reaction, on a number of lives. A year ago, Susie Ellis’ 2012 Spa Trends introduced a concept/trend that would change my life forever: wellness coaching.” So if I was to grade us on how we did on this trend prediction….I will take a modest A.“Health coaching,” “wellness coaching,” even “eyebrow coaching” — coaching is a concept gathering steam at spas, with new approaches ranging from the very serious…to the simply engaging and fun. Continue reading
2012 TREND PREDICTIONS RE-VISITED: Spas Become a Family Affair (Highest Grade A+)
It’s that time of year when I am busy writing up my trend predictions for the New Year. But before I announce them (the week of November 26th) I always like to do a quick review of the past year’s predictions and give ourselves a grade (A, B, C, etc.) as to how we did. This year I decided to try something different. I am going to review them in order of which ones I think ended up resonating the most with consumers, the media, and the industry and end with the trend I think we may have missed on a bit. So here is the first one where we hit it out of the ballpark – we get an A+ for predicting that “Spas Become a Family Affair” would be huge. Continue reading
Issue 5: Did you know each country has an “innovation” score?
Innovation: it’s just as important to countries as it is to businesses and organizations.
For countries around the world, innovation can be a central driver of economic growth, development and jobs.
Did you know each country has as an “innovation” score? The World Economic Forum’s 500+ page “Global Competitiveness Report 2011-2012” ranks 142 countries according to a variety of factors such as “Innovation and Sophistication Factors.” The “Global Innovation Index” by INSEAD (an international graduate business school and research institution) is a collaborative document exceeding 300 pages that ranks 125 countries.
Take a look at these two top 10 lists. Can we learn a thing or two from these countries? Do they also excel in health and wellness innovation? Or in hospitality innovation? Which countries are the most innovative when it comes to spa? (A point of discussion planned for the Global Spa & Wellness Summit this June in Aspen, Colorado.) It’s all up for discussion this weekend. What do you think?
| World Economic Forum’s “Innovation and Sophistication Factor” ranking 2011-2012Top 10: 1. Switzerland 2. Sweden 3. Japan 4. Finland 5. Germany 6. United States 7. Israel 8. Denmark 9. Netherlands 10. Taiwan (China) |
INSEAD “Global Innovation Index” ranking 2011Top 10: 1. Switzerland 2. Sweden 3. Singapore 4. Hong Kong (China) 5. Finland 6. Denmark 7. United States 8. Canada 9. Netherlands 10. United Kingdom |
Check out these reports in more detail:
World Economic Forum’s “Global Competitiveness Report 2011-2012″
In 500+ pages, the word innovation is used 1022 times. Wellness is mentioned once.
“Global Innovation Index” by INSEAD
This report covers 125 economies, which account for 93.2% of the world’s population and 98.0% of the world’s Gross Domestic Product. Talk about comprehensive.
In 500+ pages, the word innovation is used 1022 times. Wellness is mentioned once.
“Global Innovation Index” by INSEAD
This report covers 125 economies, which account for 93.2% of the world’s population and 98.0% of the world’s Gross Domestic Product. Talk about comprehensive.
You talked TED. We listened. And made a list.
In the last issue of the Weekender, we asked about your favorite TED talks. Check out who your peers are watching:
Judy Chapman, Wellness & Spa Curator, Karma Resorts
Thandie Newton’s Embracing Otherness, embracing myself
Shawn Anchor’s Happy Secret to better work
Sallie Fraenkel, EVP – Corporate Development Relations, SpaFinder, Inc.
Nigel Marsh’s How to Make Work-Life Balance Work
Peter Diamondis’ Abundance is Our Future
Jesper, Managing Director, Serena Spa Pvt. Ltd.
Paul Gliding’s The Earth is Full
Farida Chettab Brouwer, Managing Director, Salamander Lifestyle
Jane Fonda’s Life’s 3rd Act
Adria Lake, Founder, AW Lake Spa Concepts
Itay Talgam’s Lead like the great conductors
Krishna Walker, Owner, Krishna Blu Body Studio
Jill Bolte Taylor’s A Stroke of Insight
Diana Mestre, Mestre & Mestre
Bunker Roy’s Lecciones de un Movimiento de Descalzos
Sylvia Gonzalez, Manager, Miami Life Center
Simon Sinek’s How Great Leaders Inspire Action
Jess Grippo, Employee at Mac
Alisa Vitti’s Loving Your Lady Parts as a Path to Success
Jeremy McCarthy, Director, Global Spa Development and Operations
Neil Pasricha’s 1000 Awesome Things
Matt Ridley’s When Ideas Have Sex
Dan Buettner’s How to Live to Be 100
Daniel Kahneman’s Experiencing Self vs. Remembering Self
Michael Bartura, East West Learning Centre, Singapore
Sir Ken Robinson’s Bring On The Learning Revolution!
Simon Sinek’s How Great Leaders Inspire Action
Lori Hutchinson, Hutchinson Consulting
Brene Brown’s The Power of Vulnerability
Spa Trend Analysis 2011: Buzzwords – What’s Hot? What’s Getting Hotter?
Before we leave our 2011 SpaFinder Spa Trend Forecast behind, let’s review the ”Hot/Getting Hotter” list. We always have a lot of fun creating these as they become a short, handy way for people to get a sense of what’s in our trend report. It also gives us a chance to throw in a few things that maybe didn’t make our top 10 list but caught our attention nevertheless. And I have also found that our hot/hotter list often contains some seeds of trends for the following year. Hint….there is one on this list that became a 2012 trend. And speaking of 2012 spa trend predictions – those have just come out and will all be listed in my next blog post!
| Hot Stone Massage | Bamboo Massage |
| Oxygen Facials | Stem Cell Facials |
| Waxing | Threading |
| Saunas | Infrared Saunas |
| Aging | Silver Spa-ing |
| De-stress | Mobility |
| Fitness Coaching | Wellness Coaching |
| Relaxing Massage | Pain Relief Massage |
| Groupon | SpaRahRah |
| Kick Boxing | Zumba |
| Pilates | Barre Method |
| Celebrity Chefs | Celebrity Stylists/Therapists/Aestheticians |
| Farm-to-table | Farm-to-massage-table |
| Spa Cuisine | Gluten-Free Spa Cuisine |
| Hammam | Salt Caves |
| U.S. | Asia |
| One-of-a-Kind-Spa | Branded Spas |
| Indigenous | Hyper-Local |
| Extreme Fitness | Extreme Beauty |
| Express Services | Super-Express Services |
| Essential Oils | Moroccan Oil |
| Online Marketing | Scent Marketing |
| Predictable | Surprising |
| Body,Mind, Spirit | Purpose, Meaning, Priorities |
Thanks to those who walked through the review of the entire list of 2011 Spa Trend Predictions with me. I have heard from some of you and really appreciate that you took the journey with me. Next we will look to 2012…and I have a feeling you will really like some of those trends And, there is at least one that I think will totally surprise you.