Just finished our New York media event and a well-attended webinar announcing the new Top 10 SpaFinder Wellness Trends Forecast for 2013. You can read the full 60 page report here. Lots of great examples of each trend. While the report is 60 pages long, this “info-graphic” communicates the essence of it in a pretty quick way. See if you agree. Continue reading →
While I had planned this New Year’s Day post to be my answer to the often debated 2012 question “Should our industry get rid of the word spa?” that will have to wait until my next post. I feel compelled to share the December 28th NY Time’s Article called Destination: Wellness written by Jesse McKinley as well as my response to the piece. First…check out his lengthy article that was, I am afraid, not very flattering to our spa and wellness industry. (Check out the comments also.) Continue reading →
It would have been pretty difficult for us to miss on this prediction since we threw a lot into the soup: Vibration, Sound, Music, Light and Color. And clearly we are seeing more attention paid to sensory experiences. So while I think we have earned an “A” I do feel compelled to assign a failing grade to a brand that, I think, will surprise you. Continue reading →
Let’s revisit the”Cold and Ice are Hot trend.” Probably the best way to support the fact that this really is a trend is to mention the new “Snow Facial” by Sonya Dakar. Here are the terms used in the description of this new treatment: Icelandic Glacial Water, cold stream, porous soft gel mask with anti-aging snow layered on top, cold blast, instant ice bath, and icy therapy. Results mentioned include: getting the circulation pumping, constricting facial muscles and blood vessels, reducing bloating, minimizing lines and wrinkles and under eye circles. So while I think we get an A for pointing out this trend, I think we need to lower the grade a tad for having slightly misjudged the enthusiasm that cold treatments would elicit. People aren’t keen to go out into the cold…they would rather stay in where it is warm. Despite the many benfits. B+ Continue reading →
Even though we will continue the countdown of our 2012 spa trend predictions where I “grade” myself, I wanted to interrupt the series to give you a sneak peek into our 2013 trend list that is hot off the press!
We issued a press release yesterday with our 2013 trend predictions listed and a little “teaser” with some information. The full trends report, with all the data and examples of places that are early adopters of those trends, will come out January 16th. Please mark your calendar – I would love to have you join me for a webinar I am doing that day at noon EST. I will post a link to sign up for that webinar later. So here then are the exciting trends we are seeing for the New Year! Continue reading →