It would have been pretty difficult for us to miss on this prediction since we threw a lot into the soup: Vibration, Sound, Music, Light and Color. And clearly we are seeing more attention paid to sensory experiences. So while I think we have earned an “A” I do feel compelled to assign a failing grade to a brand that, I think, will surprise you. Continue reading
Category Archives: Spa Industry
Spa Trends 2012 Revisited – Cold and Ice Are Hot: B+ Grade for this Prediction
Let’s revisit the”Cold and Ice are Hot trend.” Probably the best way to support the fact that this really is a trend is to mention the new “Snow Facial” by Sonya Dakar. Here are the terms used in the description of this new treatment: Icelandic Glacial Water, cold stream, porous soft gel mask with anti-aging snow layered on top, cold blast, instant ice bath, and icy therapy. Results mentioned include: getting the circulation pumping, constricting facial muscles and blood vessels, reducing bloating, minimizing lines and wrinkles and under eye circles. So while I think we get an A for pointing out this trend, I think we need to lower the grade a tad for having slightly misjudged the enthusiasm that cold treatments would elicit. People aren’t keen to go out into the cold…they would rather stay in where it is warm. Despite the many benfits. B+ Continue reading
Top 10 Spa and Wellness Trends 2013 Sneak Peek!
Even though we will continue the countdown of our 2012 spa trend predictions where I “grade” myself, I wanted to interrupt the series to give you a sneak peek into our 2013 trend list that is hot off the press!
We issued a press release yesterday with our 2013 trend predictions listed and a little “teaser” with some information. The full trends report, with all the data and examples of places that are early adopters of those trends, will come out January 16th. Please mark your calendar – I would love to have you join me for a webinar I am doing that day at noon EST. I will post a link to sign up for that webinar later. So here then are the exciting trends we are seeing for the New Year! Continue reading
Spa Trends 2012 Revisited: Spas Go for the “Wow” (Grade A- because we could have seen more creative “wows.”)
For many years, most people probably thought that one hotel or day spa sure seems a whole lot like any other: the same beige, Zen look, the same menu of treatments and homogenized experiences. But now spas are really piling on the “wow” factors, serving up both big and small wows (and true surprises) in a quest for individuation. “Wows” and efforts towards greater differentiation are rising now, as a countertrend to the strong spa branding/franchising trend we identified for 2011. And given the fact that, if once upon a time, conformity helped the budding spa-goer know what to expect when stepping into the spa realm, now spa-goers are far more seasoned, and they crave truly new “aha” experiences. Continue reading
Spa Trends 2012 Revisted: Spa Evidence – Showing the Science Behind Spa (Grade “A” for right on prediction!)
In 2011, SpaFinder named “The Science of Spa” a top trend, forecasting a new era where more questions about the proven, medical effectiveness of spa therapies would get asked, leading to new visibility for the growing archive of clinical evidence that exists for approaches like massage, meditation or acupuncture. Continue reading