Ok, let’s calm down. Perhaps we should all take a collective deep yoga breath.
One morning a couple of weeks ago I noticed an article in the NY Times Magazine titled, “
How Yoga Can Wreck Your Body.”
It was quite lengthy (3500 words to be exact per my trusty Microsoft Word word-counter). It got quite a bit of attention – due to its length, and the title no doubt.
Initially I read...
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January 16th, 2012 |
Susie Ellis |
Spa Industry |
10 Comments » |
Surprise, Shock, Confusion, Anger, Sadness, Relief, Perspective, Pride, Advocacy
This sums up the range of my emotions and thoughts from the moment I read the first report that spas in the Maldives were being forced to close because of Islamic extremists’ accusations that they are fronts for prostitution - to today when I see that the ban has been lifted.
My memory of the Maldives is, I...
Read more
January 6th, 2012 |
Susie Ellis |
Spa Industry |
16 Comments » |
It's always a highlight for me to be able to post our SpaFinder Top 10 Spa Trends Forecast for the New Year. The reason? It's a lengthy research process (I work on it all year) and a somewhat tedious writing project (fortunately I have some help) because we have to be very exact. So finishing it always gives me a chance to breath a sigh of relief. Whew.
This year's
full report... Read more
December 23rd, 2011 |
Susie Ellis |
Spa Industry |
1 Comment » |
Before we leave our 2011 SpaFinder Spa Trend Forecast behind, let's review the "Hot/Getting Hotter" list. We always have a lot of fun creating these as they become a short, handy way for people to get a sense of what's in our trend report. It also gives us a chance to throw in a few things that maybe didn't make our top 10 list but caught our attention nevertheless. And I have...
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December 14th, 2011 |
Susie Ellis |
Spa Fitness and Wellness, Spa Industry, Spa Trend, Trends |
1 Comment » |
Last year was the first time I added a "counter-trend' section to my annual trend report. I felt it was important for people to understand that it is ok - even a good idea in some cases - to go against what is trending. There is still value, however, in a person recognizing that this is what they are doing because it gives clarity to a strategic direction.
Another perspective: the...
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December 12th, 2011 |
Susie Ellis |
Baby Boomers, Spa Industry, Spa Trend, Trends, deals |
No Comments » |
This was our 10th spa trend prediction for 2011 and while we are definitely seeing new and creative special events added to spa programs, I think we are also learning that if you get too narrow on a theme or topic, you might have a hard time attracting enough participants. For example, while gluten free programs seem to be super popular and filling up quickly in many spas, the "Sisterhood...
Read more
December 9th, 2011 |
Susie Ellis |
Spa Fitness and Wellness, Spa Industry, Spa Trend, research |
3 Comments » |
Our 9th spa trend prediction for 2011 was about adapting to people's busy schedules via express spa treatments. While we mentioned quick services, no appointments necessary, several services at once, expanded hours, mobile, etc. there have been some new developments that we didn't forsee just 12 months ago. New to the scene are "Drybars" (U.S.) where its all about getting a blow...
Read more
December 8th, 2011 |
Susie Ellis |
Spa Industry |
1 Comment » |
This, the 8th trend we identified in our list of the Top 10 SpaFinder trends for 2011, was all about the lengths people will go to (especially women) for beauty. Rereading what we wrote a year ago, I was struck by our prediction that the use of the term "stem cell" would become huge. How right we were. In fact here is verbiage from a press release that landed on my desk just...
Read more
December 7th, 2011 |
Susie Ellis |
Spa Fitness and Wellness, Spa Industry, Spa Trend, research, technology |
3 Comments » |
I was thinking the other day that the spa industry has done one thing exceedingly well - better than many other sectors such as hotels and restaurants for example. Spas have from the very beginning - partially because of their nature - incorporated indigenous treatments, cuisine, and programming into their offerings. This has served the industry well and is likely part of why there has...
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December 6th, 2011 |
Susie Ellis |
Spa Industry |
1 Comment » |
This, our sixth spa trend prediction, was realized with the May launch of www.spaevidence.com at the Global Spa Summit in Bali. The Science of Spa now has an entire website dedicated to exactly what was needed - a way for people to find the medical evidence that supports (or, in some cases doesn't support) spa and wellness modalities.
One somewhat surprising revelation - as I was...
Read more
December 5th, 2011 |
Susie Ellis |
Spa Industry |
2 Comments » |
Surprise, Shock, Confusion, Anger, Sadness, Relief, Perspective, Pride, Advocacy
This sums up the range of my emotions and thoughts from the moment I read the first report that spas in the Maldives were being forced to close because of Islamic extremists’ accusations that they are fronts for prostitution - to today when I see that the ban has been lifted.
My memory of the Maldives is, I... Read more
It's always a highlight for me to be able to post our SpaFinder Top 10 Spa Trends Forecast for the New Year. The reason? It's a lengthy research process (I work on it all year) and a somewhat tedious writing project (fortunately I have some help) because we have to be very exact. So finishing it always gives me a chance to breath a sigh of relief. Whew.
This year's full report... Read more
This was our 10th spa trend prediction for 2011 and while we are definitely seeing new and creative special events added to spa programs, I think we are also learning that if you get too narrow on a theme or topic, you might have a hard time attracting enough participants. For example, while gluten free programs seem to be super popular and filling up quickly in many spas, the "Sisterhood... Read more
Our 9th spa trend prediction for 2011 was about adapting to people's busy schedules via express spa treatments. While we mentioned quick services, no appointments necessary, several services at once, expanded hours, mobile, etc. there have been some new developments that we didn't forsee just 12 months ago. New to the scene are "Drybars" (U.S.) where its all about getting a blow... Read more
This, the 8th trend we identified in our list of the Top 10 SpaFinder trends for 2011, was all about the lengths people will go to (especially women) for beauty. Rereading what we wrote a year ago, I was struck by our prediction that the use of the term "stem cell" would become huge. How right we were. In fact here is verbiage from a press release that landed on my desk just... Read more
This, our sixth spa trend prediction, was realized with the May launch of www.spaevidence.com at the Global Spa Summit in Bali. The Science of Spa now has an entire website dedicated to exactly what was needed - a way for people to find the medical evidence that supports (or, in some cases doesn't support) spa and wellness modalities.
One somewhat surprising revelation - as I was... Read more
